Finance
Bitcoin Suisse, one of Switzerland’s leading crypto-services providers, is expanding its executive leadership team as part of a broader push to scale its international business. Effective 1 December 2025, the company will appoint Roman Przibylla to the newly created role of Chief Client Officer (CCO), underscoring its focus on client strategy, global expansion, and premium service delivery.
The Zug-based firm, known for its brokerage, staking, custody, and digital asset services, said the addition of a dedicated CCO reflects rising global demand for institutional-grade crypto solutions and the need for a more structured go-to-market strategy.
Przibylla brings an extensive track record in sales leadership across major international banks, including Vontobel, HSBC, Deutsche Bank, Commerzbank, and Maverix Securities. Throughout his career, he has built and scaled sales organizations in key financial centers worldwide and was instrumental in expanding client segments across wealth management, institutional services, and structured financial products.
At Bitcoin Suisse, he will oversee go-to-market operations, client acquisition, and strategic business expansion — responsibilities that will strengthen the firm’s ability to compete in a maturing and increasingly regulated global crypto market.
CEO Peter Camenzind called the appointment “a valuable addition to the group,” emphasizing that Przibylla’s background in financial products, digital marketing, and client engagement will support the company’s next phase of strategic growth.
Przibylla said he aims to leverage his experience in traditional financial services to help Bitcoin Suisse scale responsibly.
“The industry is evolving at an unprecedented pace,” he said. “My goal is to apply proven strategies in growth, risk management, and client relations to unlock further potential in this asset class.”
His appointment comes at a pivotal moment for the crypto industry. As digital assets mature, institutions increasingly expect familiar standards of service quality, compliance, and risk oversight. Bitcoin Suisse’s move to strengthen its executive team aligns with broader market trends, as leading digital-asset firms adopt more traditional financial structures to support global expansion.
Bitcoin Suisse has been pursuing strategic expansion across Europe and beyond, seeking to capture rising institutional and high-net-worth interest in digital assets, staking services, custody solutions, and trading infrastructure. The creation of the CCO role signals a commitment to scaling these offerings while maintaining client trust, operational excellence, and regulatory alignment.
As competition intensifies across the digital-asset landscape, leadership enhancements such as this will be key to differentiating premium crypto-service providers from newer market entrants.
With the appointment of Roman Przibylla, Bitcoin Suisse is reinforcing its position as a global leader in digital-asset services. The move reflects a broader industry shift: as crypto matures, firms that combine traditional financial discipline with technological innovation will be best positioned to capture the next wave of institutional demand.
Or Sushan
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January 2, 2026
Or Sushan
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January 2, 2026
Or Sushan
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January 2, 2026
