Business
Thomas Jordan, the long-serving former president of the Swiss National Bank (SNB), has been appointed as the first Distinguished Fellow at Avenir Suisse. This new role, created to mark the think tank’s 25th anniversary, will see one of Switzerland’s most prominent monetary figures contribute his expertise to shaping the country’s future economic strategy. The appointment connects a key architect of modern Swiss monetary policy with an influential organization dedicated to innovative, forward-looking ideas.
Avenir Suisse is a prominent Swiss think tank that develops ideas for the future of Switzerland’s economy and society. The new “Distinguished Fellow” program is not a typical executive role but an honor bestowed on leading figures from politics, academia, and society who have rendered “exceptional service to the country.” In this position, Jordan will act as a high-level catalyst and ambassador for Avenir Suisse’s mission. He will contribute his vast network and deep expertise to help the organization develop robust, long-term strategies for the nation, independent of any single bank or political party.
For 17 years, with twelve as chairman, Thomas Jordan was the face of the Swiss National Bank. His tenure was defined by his critical role in shaping Switzerland’s monetary and currency policy through some of the most volatile periods in modern history. His decisions on the key interest rate directly influenced the entire Swiss credit system, impacting the cost of everything from business loans to a personal mortgage. Furthermore, his management of the Swiss franc was essential for protecting the value of every deposit and checking account in the country from extreme inflationary pressures. His work at global bodies like the IMF and the Bank for International Settlements (BIS) helped ensure the stability of the entire financial system on which all Swiss banks depend.
Jordan’s move to Avenir Suisse transitions his focus from day-to-day monetary policy to long-term strategic planning. His unparalleled understanding of the macroeconomic levers that drive the Swiss economy will be invaluable. The challenges of the future—from the rise of digital banking and cryptocurrencies to navigating a new global interest rate landscape—require the kind of deep, systemic insights that Jordan possesses. He will now help formulate the very “innovative ideas” that will guide how Switzerland adapts its economic model, ensuring its continued prosperity and stability in a rapidly changing world. This new role, along with his recent appointment to the board of Zurich Insurance, solidifies his ongoing influence in the Swiss financial ecosystem.
The appointment of Thomas Jordan as Avenir Suisse’s first Distinguished Fellow is a powerful strategic move. It aligns the practical, hard-won experience of a top central banker with the forward-looking, research-driven mission of a leading think tank, reinforcing a national commitment to a stable and innovative economic future.
Closing Insights:
Economic Insight: This appointment signals a powerful consensus in the Swiss establishment to formally link the lessons of monetary policy (like interest rate control) with long-term, liberal economic strategy to ensure future competitiveness.
Professional Tip: For financial professionals, Jordan’s involvement in a think tank suggests that future policy papers from Avenir Suisse may carry significant weight, offering a strong preview of the national economic debates to come.
Broker Perspective: Jordan’s deep understanding of the Swiss credit and banking system, now applied to future-focused policy, will be closely watched. Any resulting publications on topics like digital banking or financial regulation could provide a clear indicator of the long-term direction for the Swiss financial market.
Or Sushan
-
January 1, 2026
Or Sushan
-
January 1, 2026
Or Sushan
-
December 31, 2025
