How Banks Are Supporting the ‘Freelancer to Unicorn’ Journey

How Banks Are Supporting the ‘Freelancer to Unicorn’ Journey

Modern banking is evolving from offering static products to supporting a client’s entire growth lifecycle, from a freelancer with a side hustle to a major corporation. As highlighted by RAKBANK’s Chief Technology & Data Officer at a recent summit, this new proactive approach, powered by AI and strategic partnerships, is redefining the relationship between banks and their customers.

A “Digital Bank with a Human Touch”

The new philosophy in banking is to be a proactive problem solver, using technology to anticipate customer needs before they are even expressed. This concept, described as a “digital bank with a human touch,” involves a seamless “online-to-offline” integration. While routine transactions are handled digitally, human experts are available to provide support during complex moments, ensuring efficiency is balanced with personalized guidance.

The Impact on the Customer Growth Journey

This proactive model has a profound impact on how individuals and businesses grow. Consider a freelancer who starts with a simple checking account for their side business. As their income grows, the bank’s AI can proactively suggest opening a high-yield deposit account or offer a pre-approved line of credit. As the business expands into an SME, the bank can then seamlessly offer business loans, trade finance, and eventually even a commercial mortgage. All of this is managed through a single, intuitive digital banking platform that offers a tailored interest rate and services that evolve with the client’s needs.

How AI and Partnerships Are Reshaping Banks

This lifecycle-based model is impossible for banks to execute without two key elements: AI and partnerships. Artificial intelligence is the engine that automates the collection and analysis of data, allowing the bank to identify a client’s changing needs in real time. However, banks recognize they cannot provide every necessary service on their own. The future lies in forming strategic partnerships with other companies to create a comprehensive ecosystem of financial tools, shifting the bank’s role from a siloed service provider to the central hub of a client’s financial life.

The future of banking is anticipatory and relationship-driven, where technology like AI is not just a tool for efficiency but the key to understanding and supporting the entire lifecycle of a customer. This shift from reactive service to proactive partnership is the defining feature of the next generation of finance.

Closing Insights

• Economic Insight: By nurturing SMEs from their inception, banks are creating a more robust and dynamic economy. This “grow-with-the-client” model de-risks SME lending and fosters long-term economic growth.
• Professional Tip: Banks should focus their AI investments on predictive analytics to identify key “life moments” for their clients (e.g., getting married, starting a business, hiring the first employee) and proactively offer relevant financial solutions at those exact times.
• Broker Perspective: The future of banking is an open ecosystem model, where a customer’s primary bank will act as a “financial marketplace,” offering both its own products and curated third-party solutions through a single, integrated platform.

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