DWS Appoints New Head of Institutional Sales for Switzerland.

Introduction

DWS, the fund management arm of Deutsche Bank, has appointed Frank Rosenschon as its new Head of Institutional Sales for Switzerland and Israel, effective October 2025. The move underscores the growing importance of institutional client services in the region and reflects broader trends in banking, where asset managers are adapting to investor demand, regulatory changes, and digital transformation.

The Role of Institutional Sales in Banking

Institutional sales involves providing tailored investment, pension, and credit solutions to clients such as pension funds, insurance firms, and corporations. These services go beyond retail products like checking accounts or mortgages, focusing instead on long-term investment strategies, loan syndication, and deposit management at scale. For a bank or asset manager, strong institutional sales leadership ensures deeper relationships with clients and broader distribution of financial products across markets.

Why the Appointment Matters for Clients

With Rosenschon’s background at BlackRock Switzerland and Credit Suisse, he brings extensive experience in building institutional relationships across Zurich, Frankfurt, and New York. For clients, this translates into access to more sophisticated financial tools—ranging from credit financing packages to customized investment portfolios that account for interest rate volatility. In today’s market, where digital banking plays an increasing role, institutional clients also expect faster, data-driven solutions for managing deposits, loans, and large-scale investment flows.

DWS’s Strategic Goals in Switzerland and Israel

By appointing Rosenschon, DWS is positioning itself more strongly in Switzerland, a country renowned for wealth management, pension expertise, and offshore investments. At the same time, Israel represents a growing hub for fintech innovation and institutional investors. Strengthening leadership in these markets allows DWS to expand its offerings across loans, deposits, and digital banking platforms tailored for large-scale investors. It also supports Deutsche Bank’s broader effort to boost its asset management arm globally.

Broader Implications for the Banking Industry

The appointment reflects a wider trend in asset management: firms are competing not only on investment returns but also on service quality, technology, and sustainability. Institutional clients demand transparent products that integrate environmental and social considerations while delivering competitive returns. Banks and fund managers that adapt—offering integrated services across deposits, loans, and investments—are likely to strengthen their market share in the years ahead.

Closing Insight

Frank Rosenschon’s appointment at DWS highlights the importance of leadership in navigating a complex, evolving institutional landscape. For clients, it promises greater access to innovative solutions that address both financial performance and sustainability goals. As digital banking and global interest rate dynamics reshape the industry, institutions that combine expertise with adaptability will set the standard for the next phase of global banking.

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